Below are five characteristics of a great logo and some examples.
Simple logos are the ones people can recognize as soon as they see them. The simplest logos are the ones people remember the most.
A great logo should be simple enough to be able to be scaled down or up and still look good.
3. Memorable / Impactful
A great logo should be impactful. You want to capture your viewer’s attentions and leave an impression (a positive impression, hopefully).
A great logo should look equally good on any web device and on any kind of print material.
A great logo should be relevant to your practice. It has to have meaning that relates to the work you are doing.
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