Five Characteristics of a Great Logo

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Below are five characteristics of a great logo and some examples.

1. Simple

Simple logos are the ones people can recognize as soon as they see them. The simplest logos are the ones people remember the most.

2. Scalable

A great logo should be simple enough to be able to be scaled down or up and still look good.

 3. Memorable / Impactful

A great logo should be impactful. You want to capture your viewer’s attentions and leave an impression (a positive impression, hopefully).

 4. Versatile

A great logo should look equally good on any web device and on any kind of print material.

 5. Relevant

A great logo should be relevant to your practice. It has to have meaning that relates to the work you are doing.

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